Rollits is a leading regional law firm based in Yorkshire with offices in Hull and York. I have worked with Rollits for 20+ years leading the team that designed, built and maintained various incarnations of their site.
Rollits have always wanted sites with a fresh, confident look that emphasised their position as one of Yorkshire’s top law firms but also gave the business a unique and modern identity.
My team worked directly with the Rollits Marketing team, at first on the graphical look which refined the logo and brought a fresh contemporary colour palette and strong imagery to the website, also working with them, we created a new brand that had been adopted across the firm’s online and offline material.
The website build combined Rollits’ branding with a clean and simple interface to create an intuitive, user-friendly design. Video backgrounds, subtle animation and bold imagery are used to enhance the browsing experience.
The site was created with Umbraco and was fully content-managed by the client. The information and content on the site were vast so careful thought had to be made about site structure and I designed this and presented it to Rollits.
Other features of the site included member areas, staff lists and profiles for the various lawyers working for the company.
The site had to be fully responsive and utilise the latest web techniques to optimise the display of content across all types of screens, from smartphones to desktops.
From a marketing point of view, a major emphasis was placed on email marketing and I managed the various lists, broadcasts, maintenance and reporting for the campaigns for over 10 years, later building a mailing system integrated with MailChimp which would allow Rollits to manage their own campaigns.
"I worked with Craig for almost 20 years from the creation of our very first website through updates and rebrands. He was always very responsive, and knowledgeable about trends and changes in the digital space. A real pleasure to work with." - Pat Coyle, Director of Marketing
