Callcredit Cameo

The web-based application provides a unique marketing insight, segmenting over 50 million consumers across the United Kingdom. The site is highly dynamic and changes the way marketers view consumer data and market segmentation. In addition to the website, we also designed the CAMEO logo and artwork, along with a range of brochures and marketing materials.

My job as Technical Director was to provide leadership over the development team as well as to provide digital project management of the technical aspects of the project. For this project, I worked directly with the Callcredit marketing team as well as the IT and Data teams.

Previously, the data Callcredit produced was available to database analysts and marketing teams to import into their own systems, but Callcredit wanted a new simple, stunning and interactive real-time interface providing statistics and graphs based upon any postcode in the UK. 

To create the functionality we had to take the static data provided by Callcredit (on DVD-Rom) and create a structured API for the website to access the data when required. This functionality was later sold to third parties to make data manipulation an instant and simple integration.